Our Work - We are what we repeatedly do. Excellence, therefore,
is not an act, but a habit.
- Aristotle
South African Tourism's: Launch of "BusinessUnusual" and "Sho't Left" Brands
Be HEARD, Be SEEN, Be KNOWN, Be REMEMBERED...
The brief
To Develop and Launch a New Tourism Pillar; To Launch the Domestic Sho't Left Campaign
The client sought a service provider who could:
Delivering a Solution
Key challenges
Solution Highlights
Developed the 'BusinessUnusual' brand concept to position the uniqueness of South Africa whilst reinforcing the countries sophisticated business infrastructure - it leveraged on our essence as a people of South Africa such world-class hospitality, our diverse culture/heritage and learning's from our past.
The results
The brief
To Develop and Launch a New Tourism Pillar; To Launch the Domestic Sho't Left Campaign
The client sought a service provider who could:
- Execute all PR activities around Sho't Left.
- Launch Sho't Left Programme.
- Manage Media & Minister accommodation in Ilanga, Cape Town.
- Organise bus tours for public.
- Manage business tourism launches.
- Develop BusinessUnusual concept.
- Organise launches in Amsterdam, London & South Africa (3 days apart).
- Execute Conference design.
- Develop and update Sho't Left website.
- Develop innovative collateral.
- Develop the interactive event elements’ blueprint for global roll-out
Delivering a Solution
Key challenges
- Establish a new pillar for tourism other than leisure tourism, and to developed the concept into a go-to-market strategy.
- Launch the new concept to key SAT markets - Europe launch and UK Launch, as a blueprint for global roll-out.
- To increase global tourism share.
Solution Highlights
Developed the 'BusinessUnusual' brand concept to position the uniqueness of South Africa whilst reinforcing the countries sophisticated business infrastructure - it leveraged on our essence as a people of South Africa such world-class hospitality, our diverse culture/heritage and learning's from our past.
- Developed collateral to support the positioning.
- Took the brand to market through international launches in London, Amsterdam and New York.
- Developed a blue print for international roll-out to ensure adherence to brand identity.
- BusinessUnusual concept developed.
The results
- Created & launched brand BusinessUnusual in international key markets.
- Exhibited and educated 'Brand BusinessUnusual' through the platform we created.
- Innovative brand collateral developed within the messaging strategy.
- Interactive event elements blueprint for global roll-out.
- Delivered brand message through integrated branding campaign.
- Established South Africa as a leisure tourism destination through brand 'BusinessUnusual'.
